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Kyle Bershatsky, founder of Kinetic Fitness Experience, leads Sarnia's premier lifestyle gym, offering certified instructor-led classes designed to combine strength, mobility, power, and speed. With a mission to help members reach their full potential, Kinetic Fitness Experience has become a community hub for fitness enthusiasts in Sarnia.
When Gladwebs and Kyle started working together, his website on Wix lacked the professionalism and functionality needed to match the quality of his gym. The content was sparse, the design was unpolished, and the user experience was far from seamless. Kyle's goal was clear: he wanted a dynamic online presence that aligned with his brand and could drive growth for the gym.
Kyle’s existing website was difficult to navigate and didn’t reflect the energy and expertise of Kinetic Fitness Experience. The form functionality was clunky, and the website wasn’t optimized for mobile devices, leaving potential leads frustrated. Additionally, the gym lacked engaging digital marketing campaigns and high-quality visual content to attract and retain clients.
To address these challenges, we rebuilt the Kinetic Fitness Experience website on Webflow. The new site is professional, visually dynamic, user-friendly, and fully responsive. It seamlessly integrates functional forms, optimized layouts, and an engaging design that mirrors the energy of Kyle’s gym.
We also developed a cohesive digital marketing strategy, including high-quality photography and videography captured onsite. This content was used to launch targeted campaigns, such as a Six-Week Wellness Challenge, which drove engagement, built community connections, and increased awareness of the gym. Partnering with local businesses, we created a collaborative effort that further amplified the campaign's reach.
The revamped website not only looks stunning but also performs exceptionally well. Kinetic Fitness Experience now has a strong digital foundation that drives consistent lead generation and client conversions. The seamless user experience and mobile-friendly design make it easy for users to sign up for classes or challenges.
The digital marketing campaigns exceeded expectations, with the Six-Week Wellness Challenge delivering measurable results in membership growth and community engagement. By aligning the website and marketing efforts with Kinetic Fitness Experience’s brand, Kyle’s gym is now positioned for sustainable long-term growth and revenue success.
Kinetic Fitness Experience is now a shining example of how a well-executed digital strategy can transform a local business. With a strong foundation in place, Kyle and his team are equipped to adapt, grow, and continue inspiring their members for years to come.
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