Web design, development, and optimization
Our Smart Website Program helps you build a comprehensive digital platform that aligns with your business goals. From design and development to performance optimization, we ensure your website delivers real results and drives long-term growth.
Overview
Struggling to See Results from Your Website? Let's Turn It Around.
Common frustrations we address:
Our approach
Benefits & Expected Outcomes
Tangible Results, Increased Revenue, and an Empowered Team
Website Design & Development
Maximize Revenue Impact, Not Just Online Presence
Most businesses treat their website as a “one-and-done” project, revisiting it only every few years.
But at Gladwebs, we understand that continuous, data-driven enhancements are what set successful companies apart. Your website should be a dynamic tool that evolves alongside your business, becoming a central part of your sales strategy.
Our Smart Website Program goes beyond design and development. We empower your team to become proficient in maintaining and optimizing your site, ensuring it’s always aligned with your business goals. By improving user experience, driving qualified leads, and enhancing your digital strategy, you’ll generate not just traffic, but measurable revenue growth.
What's Included
Your Smart Website Awaits
Website Audit
We start by reviewing your current website to identify what’s working and what isn’t. This audit helps us understand where improvements are needed to better meet your marketing and sales goals.
Strategic Website Blueprint
We create a detailed plan for your website, focusing on key pages and elements like messaging and layout. This strategy ensures your site is designed to attract, engage, and convert visitors effectively.
Clear Website Messaging
We guide you in crafting compelling messages using proven techniques. This helps your website clearly communicate what your business offers, making it easier for visitors to understand and connect with your brand.
Content Hub
We set up a central “Content Hub” for your blog posts, videos, and other resources. This hub makes it easy for visitors to find valuable information, keeping them engaged and encouraging them to take action.
Agile Design and Iteration
We use an agile approach to design and launch your site quickly. After launch, we provide guidance on how to use visitor feedback and performance data to make ongoing improvements.
Performance Optimization
We teach your team how to track and enhance your website’s performance with tools like Google Analytics and Smartlook. This ensures you can make informed decisions to keep your site running smoothly and effectively.
Website Design Portfolio
Success Projects
Check out how other businesses have thrived using our Smart Website Program. Our portfolio shows real examples of how we’ve helped transform websites and drive success for our clients.
Process
What Does the Process Look Like?
Connect with a Gladwebs Web Strategist (NOT a Salesperson)
In this first step, you’ll speak with a Gladwebs expert who will understand your current challenges, determine your needs, and discuss if our services are a good fit. This discussion helps us decide if a website redesign or other solutions are right for addressing your issues.
Strategy, Design, and Development
Once we agree to work together, we’ll start with a discovery session to dive into your current content, key user touchpoints, and any gaps in the user journey. From there, we’ll design and strategize your website’s layout, look, and feel. After finalizing the design, we’ll move on to developing the website into fully functional pages.
Go Live and Training
We aim to launch the core pages of your website within approximately 4 months. Post-launch, we’ll analyze visitor data to refine and enhance your site and continue developing additional pages. Simultaneously, we’ll provide training to your team to ensure they’re equipped to manage and update your website effectively.
SEO & Content Optimization
What's Included with Smart Website Optimization?
Boost your website's visibility with our SEO and content optimization services. We use smart keywords, engaging content, and technical SEO to drive traffic and connect with your audience.
Keyword Research & Strategy
We identify the best keywords for your industry to boost your search engine rankings and attract your ideal audience.
On-Page SEO Optimization
We optimize your website's content, meta tags, and structure to improve its relevance and visibility in search results.
Technical SEO
We address technical issues such as site speed, mobile optimization, and crawlability to enhance overall performance and user experience.
Content Audits & Creation
We analyze and optimize your existing content to engage your audience and align with search intent, while creating new, high-quality content to drive SEO and engagement.
Content Updates & Maintenance
We regularly update and refresh your content to keep it current and valuable, ensuring ongoing relevance and effectiveness.
Content Strategy Development
We develop a strategic plan for creating and managing content that aligns with your business objectives and audience interests.
Is It Right for You?
Will I Even Benefit From Website Design and Optimization Services?
Meet Your Web Specialist
On your journey with us, you’ll work closely with a dedicated web strategist who understands the unique challenges you face every day. With experience across a diverse range of industries, primarily in North America, we’ve strategized, designed, and developed impactful websites tailored to meet specific business needs. As we continue to grow and expand, we bring not just words, but real results—ensuring we don’t just talk the talk but walk the walk alongside you.
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Results & Success Stories
Calm Creative Gets a New Website That Can Grow Along with the Business
Calm Creative is a digital marketing solutions agency for busy business owners who want to up their revenue and save time.
Challenge
Calm Creative, led by Tèa, needed a professional website upgrade to support busy business owners aiming to grow revenue and save time. Using Canva limited her site's scalability and branding potential, and she needed a platform that aligned with her digital marketing goals.
Solution
After working with Gladwebs, Tèa’s website was transformed into a scalable, professional platform on Webflow. Our web specialists crafted a clear site structure and provided training, empowering Tèa to manage updates and track performance with confidence.
Results
Tèa’s new website is a powerful, scalable platform that aligns with her brand and goals, enabling her to attract and engage her target audience effectively. She’s now equipped to maintain and grow her digital presence, creating a seamless experience for her clients.
Verticalize Goes Digital with a Dynamic New Website Launch!
Verticalize ia a dynamic agency dedicated to producing content and strategies that empower professional service businesses to turn their online audience into lifelong, valued customers.
Challenge
Verticalize by Jayvie, a digital advertising agency, lacked an online presence to showcase their work and convert their audience into loyal clients. They needed a professional website that reflected their dynamic brand and supported their goal of empowering service-based businesses.
Solution
Gladwebs partnered closely with Verticalize to bring their vision to life, creating a custom website on Webflow. We collaborated on sitemaps, wireframes, and design, with our web specialists guiding and training their team to navigate and maximize the site’s features confidently.
Results
The new website now serves as a powerful platform for Verticalize, effectively communicating their brand and empowering them to turn their online audience into valued clients. The team can now manage and update their site, fully equipped to support their digital advertising goals.
Kinetic Fitness Experience Transforms Online Presence with a High-Impact Website
Kinetic Fitness Experience is a top lifestyle gym in Sarnia, offering certified instructor-led classes that combine strength, mobility, power, and speed to help you reach your full potential.
Challenge
Kinetic Fitness Experience had an outdated, barebones website on Wix, lacking content, calls to action, and any effective engagement elements. As a growing lifestyle gym, they needed a platform that could reflect their vibrant brand, support marketing efforts, and convert visitors into loyal members.
Solution
Gladwebs partnered with Kinetic Fitness to design and develop a user-friendly website on Webflow. We captured high-quality content, strategized the site’s structure, and implemented tracking tools, creating a dynamic platform that engages visitors and drives conversions.
Results
Kinetic Fitness Experience’s new website is an engaging, high-performance platform that supports their business growth. With enhanced visual content, strategic calls to action, and data tracking, the gym now has an online presence that attracts, informs, and converts visitors into members.
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How to Get Started
Take the First Step to Your Smart Website
The best time to start was yesterday; the next best is now.
If you're ready to take the next step, let's meet with one of our Web Strategists. This is a no-pressure, no direct meeting (optional) just a meet and greet, where we'll get to know your business, and you'll get a feel for how we work—no hard selling, just a productive discussion.
FAQs
Smart Website
Gladwebs is a website-focused growth consultancy dedicated to helping businesses build a strong online foundation. We specialize in website design, branding, and digital marketing, empowering organizations to create impactful online experiences that attract and convert their ideal clients. Our goal is to guide businesses through the process of building a thriving digital ecosystem, with a focus on long-term, sustainable growth.
Gladwebs works with clients globally. While we are based in Southern Ontario, we serve businesses from all around the world. Whether you’re in North America, Europe, or elsewhere, we tailor our services to meet the specific needs of your market.
We strive for 100% client satisfaction. If you’re not satisfied with the service at any stage, we will work with you to understand your concerns and make necessary adjustments to ensure you’re happy with the final outcome. Our goal is to build a long-term relationship, and we are committed to your success.
Yes! We collaborate with digital marketing agencies to complement their existing services. If you’re a marketing agency, we can help provide the website design and development, as well as branding and digital strategies, ensuring that everything aligns with your client’s overall goals.
Every business is unique, and we pride ourselves on offering customized solutions. We take the time to understand your specific needs, goals, and challenges. Our approach is flexible and adaptable to different industries, so we can tailor our services to suit your unique business requirements. We'll work closely with you to ensure your digital strategy aligns with your vision and goals.
No, the Smart Website program is not required if you only want to build a new website. You can choose to work with us solely for website design and development. However, we highly recommend considering our program if you want to create a comprehensive digital strategy, which includes branding, digital marketing, and ongoing support to ensure long-term growth.
The timeline for building a new website depends on the complexity of your project, your specific needs, and the size of the site. On average, it takes between 4 to 16 weeks to complete a new website, from initial design to launch. We’ll provide a detailed project timeline upfront, so you know exactly what to expect.